And don't forget the online bookstores, too. Where you can find wonderful gifts like this and this. :)
Seriously, books are wonderful gifts that never stop giving. This weekend, I came across an old Reader's Digest Condensed Books tome and discovered the joy of Dick Francis and his jockey protagonist Sid Halley. I just ordered the other Sid Halley books as part of my Christmas gift to myself.
The nieces who live with me usually get books for Christmas (Harry Potter was big over the last few for my older niece, and my younger one will read anything with a princess or a dolphin in it). I also try to give books to my younger nieces and nephews who aren't in school yet but can still appreciate a good picture book.
So do yourself and your loved ones a favor this year. Take them on a wonderful trip of the imagination. Buy them books.